Why Now Is the Time to Invest in Real Estate

By Gordon Watson

After nearly four decades in this business, I’ve seen markets rise and fall but one thing never changes: real estate rewards those who act while others hesitate. Right now, we’re in one of those moments. Yes, interest rates are higher than they were a couple years ago but so are rents. Inventory is tight, demand is strong, and values continue to climb. For the smart investor, that’s not a red flag, it’s a green light. The truth is that people will always need housing. And those who step in now are positioning themselves to build serious long-term wealth.

I’ve said it for years “time in the market” beats “timing the market” every time. Waiting for perfect conditions is the fastest way to miss out. Construction costs are rising, regulatory hurdles are growing, and the barrier to entry isn’t getting any lower. But that’s exactly why today’s buyers have a unique edge, those who act now will ride the next wave of appreciation and equity growth. Whether you’re buying to hold, flip, or develop, the advantage goes to the one who gets in early, stays informed, and makes confident, calculated moves. If you're serious about building wealth through real estate, there's no better time to get started than right now.